> ## Documentation Index
> Fetch the complete documentation index at: https://easymate.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Tag Manager

> Deploy your Sales Assistant chat widget through Google Tag Manager as a Custom HTML tag.

If you manage your website's scripts through Google Tag Manager (GTM), you can deploy your Sales Assistant as a tag instead of editing your site's code directly.

<Info>
  Before you start, [launch your Sales Assistant and copy your install snippet](/docs/solutions/sales-assistant/deploying/overview). Keep it on your clipboard, you'll paste it in below.
</Info>

## Add the widget as a tag

1. In GTM, go to **Tags → New**.
2. For **Tag Configuration**, choose **Custom HTML**.
3. Paste your EasyMate snippet into the HTML box.
4. For **Triggering**, choose **All Pages**.
5. **Save**, then **Submit / Publish** your GTM container.

<Frame caption="A Custom HTML tag with the EasyMate snippet. Add an All Pages trigger, then Save and Publish.">
  <img src="https://mintcdn.com/easymate-76b6994e/TGwYGHPKuzAnZ5se/images/deploy-gtm-custom-html.png?fit=max&auto=format&n=TGwYGHPKuzAnZ5se&q=85&s=8d37a8d9e01d08fa82d9c49862e82084" alt="A Google Tag Manager Custom HTML tag with the EasyMate snippet in the HTML box" width="1400" height="900" data-path="images/deploy-gtm-custom-html.png" />
</Frame>

<Warning>
  GTM tags only go live after you **Submit and Publish** the container. Saving alone won't make the widget appear.
</Warning>

## Verify it's working

1. Open your live site in a new browser tab (or an incognito window).
2. Look for the chat button, usually in a bottom corner, and send a test message.

If it doesn't appear, see [Troubleshooting](/docs/solutions/sales-assistant/deploying/troubleshooting).